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This web page states the following, "Recruitment - Paid and Voluntary Positions." We saw that the web site stated " Subscribe to our mailing list." It also said " KeshetUK works to ensure a world where no one has to choose between their LGBT , , and Trans and Jewish identity. We work with schools, universities, synagogues, youth movements, other community organisations and individuals to broaden LGBT Jewish inclusion and incubate new projects as we plan for the future needs of LGBT individuals in the Jewish community. Subscribe to our mailing list." The header had KeshetUK as the highest ranking optimized keyword. It is followed by LGBT Jews, LGBT, and lesbian jews which isn't as ranked as highly as KeshetUK. The next words keshetuk.org uses is gay jews. transgender jews was included and could not be understood by web crawlers.